We had a great series of small-group conversations last week at our TicketManager All Access Round Tables. To encourage transparency, we...

Nick Kelly, president of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the...

The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though,...

Last week saw two blockbuster naming rights partnerships revealed. Miami-Dade County landed a 19-year, $135-million deal with...

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business,...

With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and...

This post is not about structuring sponsorship payment schedules, as interesting and important as that topic may be. No, the headline...

Alison Birdwell, President of Aramark Sports & Entertainment, shares her unique insights on how COVID, technology advancements and data...

It has been hard for anyone in the business of sports to avoid talk of blockchain technology, cryptocurrency and non-fungible tokens...

You can find droves of people working for Twitter, Facebook, Snap, Instagram and other platforms whose jobs are to establish partnerships...

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette, discusses what has worked and lessons...

Although on the radar screens of marketers for some time, the members of Gen Z—complete with consumer behavior radically different from...

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of...

Steve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in...

Brad Sims, NYCFC CEO, tells us how the MLS club addressed the events of 2020—including the pandemic, rise of the social justice movement...

Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer...

Nick Carey, senior vice president and head of sponsorships and brand engagement for Wells Fargo offers advice to brand marketers and...

Collaboration will launch with new “All Access Interview Series” sharing insights from executives across the sports and entertainment...

Lou DePaoli, executive vice president and chief revenue officer for the New York Mets shares his thoughts on frictionless interactions,...

Kieran Foley, head of partnerships, brand & strategy for Danone North America, shares the world’s largest public benefit corporation’s...