How New Audiences Are Shaking Up Sports and Entertainment Marketing
- TicketManager “All-Access” Interview Series
- Feb 10, 2021
- 1 min read
Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.
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