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How New Audiences Are Shaking Up Sports and Entertainment Marketing

  • TicketManager “All-Access” Interview Series
  • Feb 10, 2021
  • 1 min read

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.


 
 
 

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