How Danone is Building a Brand Partnership Strategy from the Ground Up
- TicketManager “All-Access” Interview Series
- Nov 29, 2020
- 1 min read
Updated: Dec 6, 2020
Kieran Foley, head of partnerships, brand & strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.
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