Understanding Who Your Fans Are and What They Are Worth

TicketManager “All-Access” Interview Series

Dec 30, 2020

Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.

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Understanding Who Your Fans Are and What They Are Worth

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