Understanding Who Your Fans Are and What They Are Worth
- TicketManager “All-Access” Interview Series
- Dec 30, 2020
- 1 min read
Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.
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