Here Comes Aaron Judge, But Where Are the Brands?
The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new...
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TicketManager “All-Access” Interview Series
- Sep 21
A 360-Degree View on Partnerships, Premium and Other Trends from AEG
Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small...
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Blog Post
- Sep 20
Will Pay-For-Performance Partnerships Become Standard Practice?
When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as...
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Blog Post
- Sep 13
Valuation Remains the Achilles Heel of Sports Partnerships
As they have for decades, the questions of what a company should pay, would pay, could pay and ultimately did pay for a sports...
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TicketManager “All-Access” Interview Series
- Sep 7
On the Horizon: A Regional Bank’s Approach to Partnerships
Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, joins me on the podcast and charts the regional...
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Blog Post
- Sep 6
Brands and Rights Holders Should Circle These Digital Media Developments
Last week’s full-scale launch of Twitter Circles received plenty of attention as the social media platform attempts to provide users with...
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Blog Post
- Aug 30
Do Sports Marketers Need a Trade Association?
Companies and individuals who are part of the North American sports and entertainment marketing ecosystem don’t lack for opportunities to...
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TicketManager “All-Access” Interview Series
- Aug 24
How Schools and Brands Are Navigating an Evolving College Sports Landscape
John Brody, Chief Revenue Officer for LEARFIELD, joins me on the podcast to examine a host of new developments in college athletics and...
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Blog Post
- Aug 22
Serena’s Departure Creates Opportunity for Women’s Tennis and Its Partners
Any time a sports superstar exits the stage, questions abound regarding the vacuum created and the impact it will have on the sport and...
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Blog Post
- Aug 15
Which Brands and Categories Are “Recession-Proof” Partnership Prospects?
While no sector is immune from the effects of a distressed economy, some will weather the storm better than others. Naturally then, those...
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Blog Post
- Aug 9
Unsettled Economy Creates Opportunity to Build Relationships
The extent to which economic uncertainty impacts marketers’ spending on sports and entertainment partnerships becomes a hot topic each...
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TicketManager “All-Access” Interview Series
- Aug 3
Authenticity, Not Exclusivity, Is Critical to Sports Partnerships' Success
Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how...
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Blog Post
- Aug 2
Time to Take Fans and Consumers Back to School
With tens of millions of parents and guardians stocking up on supplies and otherwise preparing their kids for a new school year, it’s a...
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Blog Post
- Jul 25
Making a Case for Category Exclusivity
Last week’s post questioned whether category exclusivity would remain a prominent element of sponsorships and outlined a number of the...
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Blog Post
- Jul 19
Category Exclusivity: Marketing Dinosaur or Essential Sponsorship Element?
Those who have been around since sports marketing’s early days can recall a time when category exclusivity was an untouchable element of...
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A-Mark in the News
- Jul 18
Has the Crypto Sports Sponsorship Bubble Burst?
The Drum looked at the impact of the "crypto winter" on sports spending by the crypto category and asked Jim for his thoughts on what to...
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Blog Post
- Jul 12
Will The NFL’s Data Collective Be a Tipping Point?
As consumers, we have grown accustomed to, and perhaps weary of, being asked to share data with apps, websites and the occasional...
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Blog Post
- Jul 5
What Happens to Conference Partnerships in the Wake of UCLA, USC Move?
Since it won’t actually happen for another two years, the announcement by UCLA and USC that they are taking their talents to the Big Ten...
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Blog Post
- Jun 28
DHL Goes the Extra Mile for Pride with Sports Partnerships Activation
While current headlines in marketing and sports business media outlets focus on how brands and sports organizations are, or are not,...
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TicketManager “All-Access” Interview Series
- Jun 22
How Live Events Will Be Critical to the Growth of Sony Rewards
Steven Fuld, senior vice president of marketing for Sony Corporation of America, takes us inside the company’s loyalty program and...
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