Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market...

A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their...

At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not...

Alex Baldwin, president of the Korn Ferry Tour, shares an inside look at how the “pathway to the PGA Tour” differentiates itself when...

The ability to access volumes of data has changed the game for sellers of sponsorships and other sports marketing opportunities. Pitches...

Multiple recent conversations with brand-side marketers have reinforced the idea that one of the most valuable benefits rights holders...

Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting,...

While TicketManager and LAFC made history last month with a first-of-its-kind partnership establishing TicketManager as the MLS club’s...

Despite its ubiquity in marketing education and training, a funnel is a terrible symbol to illustrate the progression from awareness and...

Ed Horne, president of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his,...

Now that we have more specifics regarding the new on-uniform branding opportunities with MLB teams, sports marketers naturally will be on...

With history-making storylines including St Peter’s Cinderella run and the final games of Coach K’s legendary career, this year’s NCAA...

Bill Hancock, Executive Director of the College Football Playoff provides an update on the state of the playoff and what’s next for the...

For many legitimate reasons, the focus of sponsorship proposals, discussions, negotiations, media coverage, gossip, etc. is on the cash...

Amid the storm surrounding Premier League club Chelsea FC this past week was the news that Three, the club’s jersey sponsor, was...

Meka White Morris, Executive Vice President and Chief Revenue Officer of the Minnesota Twins, explores how teams, leagues, venues and...

Whether it’s the natural thing to do with spring right around the corner, or it’s a reaction to the bleak headlines of the day, it seems...

Ad Age explored the short- and long-term impact of the MLB lockout on sponsors, advertisers and the sport itself. Jim joined a list of...

The day following Russia’s invasion of Ukraine, the sports dominoes began to fall: UEFA moved the Champions League final from St....

Jim Overbeck, senior vice president of marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark...