Fastest Growing Brands: Who Will Make the Best Partnership Prospects?
A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at...
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Blog Post
- Dec 21, 2022
The Cautionary History of the Man United Jersey Sponsorship
Regardless of its recent troubles on the pitch, English Premier League soccer club Manchester United remains one of the most well-known...
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TicketManager “All-Access” Interview Series
- Dec 20, 2022
Year-End Highlights from the All Access Interview Series Podcast
As we wrap up our second year of the podcast, and mark the close of 2022, it’s a good time to take a look at some of the highlights from...
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Blog Post
- Dec 14, 2022
Unpacking U.S. Ski Team’s New Title Sponsorship
Just before Halloween, investment services firm Stifel Financial Corp. announced a comprehensive four-year partnership with U.S. Ski &...
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TicketManager “All-Access” Interview Series
- Dec 14, 2022
How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships
Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy...
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Blog Post
- Dec 13, 2022
Bend It Like Budweiser: Deft Reactions Key to AB’s Success
Over time, brand marketers have adopted a relatively standard process around sponsorship. Identify objectives. Develop a framework for...
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Blog Post
- Dec 8, 2022
Sports Partnership Investments Primed for Growth in 2023
Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining...
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TicketManager “All-Access” Interview Series
- Nov 30, 2022
M&T Bank Gives New Meaning to Community through Partnerships
Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and...
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Blog Post
- Nov 29, 2022
Recent News Suggests It’s a Good Time to Revisit Sponsorship Agreements
The last few months have delivered a litany of unfortunate reminders of the many things that can go wrong between rights holders and...
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Blog Post
- Nov 22, 2022
Will Social Media Advertisers Win the World Cup?
As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press...
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Blog Post
- Nov 15, 2022
Brands Should Think Twice Before Adopting New Twist on Ambush Marketing
It has been roughly 35 years since the term “ambush marketing” entered the sports marketing lexicon, and although various media outlets...
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Blog Post
- Nov 8, 2022
Sponsors Must Adopt the VIVO Principle to Achieve Partnership Goals
Despite the fact that sponsorship has been a recognized marketing discipline for going on four decades, there is a tremendous divide...
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Blog Post
- Nov 1, 2022
Relegate the Idea of Relegation for North American Sports Leagues
Although it’s true that in a meeting with Phoenix Suns employees NBA commissioner Adam Silver mentioned the idea of relegating the...
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Blog Post
- Oct 25, 2022
Sponsorship Activity Heats Up Among Insurance Brokerages
Insurance companies in the property/casualty and healthcare fields have long been among the most active sponsors across sports,...
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Blog Post
- Oct 17, 2022
Takeaways from the TicketManager Customer Summit
While we look forward to sharing more of the information and insights shared by the many panelists and guests at last week’s...
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Blog Post
- Oct 11, 2022
Partners Pick from Pack of Pickleball Prospects
Online used car buyer and seller Carvana announced last week that it would become the title sponsor of the Professional Pickleball...
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Blog Post
- Oct 3, 2022
Nebraska’s New MMR Deal Shines a Light on the Direction of College Sports Partnerships
College gridiron fans are familiar with the on-field twists and turns of the University of Nebraska-Lincoln football program, but only...
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Blog Post
- Sep 27, 2022
Here Comes Aaron Judge, But Where Are the Brands?
The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new...
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TicketManager “All-Access” Interview Series
- Sep 21, 2022
A 360-Degree View on Partnerships, Premium and Other Trends from AEG
Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small...
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Blog Post
- Sep 20, 2022
Will Pay-For-Performance Partnerships Become Standard Practice?
When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as...
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