How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships
Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy...
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Blog Post
- Dec 13, 2022
Bend It Like Budweiser: Deft Reactions Key to AB’s Success
Over time, brand marketers have adopted a relatively standard process around sponsorship. Identify objectives. Develop a framework for...
30
Blog Post
- Dec 8, 2022
Sports Partnership Investments Primed for Growth in 2023
Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining...
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TicketManager “All-Access” Interview Series
- Nov 30, 2022
M&T Bank Gives New Meaning to Community through Partnerships
Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and...
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Blog Post
- Nov 29, 2022
Recent News Suggests It’s a Good Time to Revisit Sponsorship Agreements
The last few months have delivered a litany of unfortunate reminders of the many things that can go wrong between rights holders and...
10
Blog Post
- Nov 22, 2022
Will Social Media Advertisers Win the World Cup?
As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press...
20
Blog Post
- Nov 15, 2022
Brands Should Think Twice Before Adopting New Twist on Ambush Marketing
It has been roughly 35 years since the term “ambush marketing” entered the sports marketing lexicon, and although various media outlets...
10
Blog Post
- Nov 8, 2022
Sponsors Must Adopt the VIVO Principle to Achieve Partnership Goals
Despite the fact that sponsorship has been a recognized marketing discipline for going on four decades, there is a tremendous divide...
10
Blog Post
- Nov 1, 2022
Relegate the Idea of Relegation for North American Sports Leagues
Although it’s true that in a meeting with Phoenix Suns employees NBA commissioner Adam Silver mentioned the idea of relegating the...
20
Blog Post
- Oct 25, 2022
Sponsorship Activity Heats Up Among Insurance Brokerages
Insurance companies in the property/casualty and healthcare fields have long been among the most active sponsors across sports,...
10
Blog Post
- Oct 17, 2022
Takeaways from the TicketManager Customer Summit
While we look forward to sharing more of the information and insights shared by the many panelists and guests at last week’s...
10
Blog Post
- Oct 11, 2022
Partners Pick from Pack of Pickleball Prospects
Online used car buyer and seller Carvana announced last week that it would become the title sponsor of the Professional Pickleball...
10
Blog Post
- Oct 3, 2022
Nebraska’s New MMR Deal Shines a Light on the Direction of College Sports Partnerships
College gridiron fans are familiar with the on-field twists and turns of the University of Nebraska-Lincoln football program, but only...
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Blog Post
- Sep 27, 2022
Here Comes Aaron Judge, But Where Are the Brands?
The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new...
10
TicketManager “All-Access” Interview Series
- Sep 21, 2022
A 360-Degree View on Partnerships, Premium and Other Trends from AEG
Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small...
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Blog Post
- Sep 20, 2022
Will Pay-For-Performance Partnerships Become Standard Practice?
When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as...
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Blog Post
- Sep 13, 2022
Valuation Remains the Achilles Heel of Sports Partnerships
As they have for decades, the questions of what a company should pay, would pay, could pay and ultimately did pay for a sports...
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TicketManager “All-Access” Interview Series
- Sep 7, 2022
On the Horizon: A Regional Bank’s Approach to Partnerships
Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, joins me on the podcast and charts the regional...
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Blog Post
- Sep 6, 2022
Brands and Rights Holders Should Circle These Digital Media Developments
Last week’s full-scale launch of Twitter Circles received plenty of attention as the social media platform attempts to provide users with...
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Blog Post
- Aug 30, 2022
Do Sports Marketers Need a Trade Association?
Companies and individuals who are part of the North American sports and entertainment marketing ecosystem don’t lack for opportunities to...
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