Bringing a New Partnership Platform to Market
Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating...
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TicketManager “All-Access” Interview Series
- Jan 11, 2023
How A Diverse Partnership Portfolio Pays Off for Mastercard
Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast...
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Blog Post
- Jan 2, 2023
Fastest Growing Brands: Who Will Make the Best Partnership Prospects?
A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at...
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Blog Post
- Dec 21, 2022
The Cautionary History of the Man United Jersey Sponsorship
Regardless of its recent troubles on the pitch, English Premier League soccer club Manchester United remains one of the most well-known...
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TicketManager “All-Access” Interview Series
- Dec 20, 2022
Year-End Highlights from the All Access Interview Series Podcast
As we wrap up our second year of the podcast, and mark the close of 2022, it’s a good time to take a look at some of the highlights from...
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Blog Post
- Dec 14, 2022
Unpacking U.S. Ski Team’s New Title Sponsorship
Just before Halloween, investment services firm Stifel Financial Corp. announced a comprehensive four-year partnership with U.S. Ski &...
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TicketManager “All-Access” Interview Series
- Dec 14, 2022
How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships
Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy...
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Blog Post
- Dec 13, 2022
Bend It Like Budweiser: Deft Reactions Key to AB’s Success
Over time, brand marketers have adopted a relatively standard process around sponsorship. Identify objectives. Develop a framework for...
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Blog Post
- Dec 8, 2022
Sports Partnership Investments Primed for Growth in 2023
Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining...
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TicketManager “All-Access” Interview Series
- Nov 30, 2022
M&T Bank Gives New Meaning to Community through Partnerships
Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and...
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Blog Post
- Nov 29, 2022
Recent News Suggests It’s a Good Time to Revisit Sponsorship Agreements
The last few months have delivered a litany of unfortunate reminders of the many things that can go wrong between rights holders and...
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Blog Post
- Nov 22, 2022
Will Social Media Advertisers Win the World Cup?
As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press...
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