While current headlines in marketing and sports business media outlets focus on how brands and sports organizations are, or are not,...

Steven Fuld, senior vice president of marketing for Sony Corporation of America, takes us inside the company’s loyalty program and...

Among the many sports business headlines of the past week the news that generated the most discussion and speculation was word of the...

“I love sports.” “I want to work in sports.” By now, it’s well established that if you really do want to work in sports (or music, or the...

Sponsorships done exceptionally well are powerful reminders of what rights holders and their brand partners can accomplish together. They...

Ricardo Fort, founder of Sport by Fort Consulting and former head of global sponsorship for Coca-Cola and Visa, discusses why brands must...

During our TicketManager All Access Interview Series podcast conversation, Korn Ferry Tour president Alex Baldwin noted that the circuit...

Although the dust-up between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher was an entertaining midweek diversion from similar...

Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market...

A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their...

At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not...

Alex Baldwin, president of the Korn Ferry Tour, shares an inside look at how the “pathway to the PGA Tour” differentiates itself when...

The ability to access volumes of data has changed the game for sellers of sponsorships and other sports marketing opportunities. Pitches...

Multiple recent conversations with brand-side marketers have reinforced the idea that one of the most valuable benefits rights holders...

Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting,...

While TicketManager and LAFC made history last month with a first-of-its-kind partnership establishing TicketManager as the MLS club’s...

Despite its ubiquity in marketing education and training, a funnel is a terrible symbol to illustrate the progression from awareness and...

Ed Horne, president of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his,...

Now that we have more specifics regarding the new on-uniform branding opportunities with MLB teams, sports marketers naturally will be on...

With history-making storylines including St Peter’s Cinderella run and the final games of Coach K’s legendary career, this year’s NCAA...