Unsettled Economy Creates Opportunity to Build Relationships
The extent to which economic uncertainty impacts marketers’ spending on sports and entertainment partnerships becomes a hot topic each...
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TicketManager “All-Access” Interview Series
- Aug 3
Authenticity, Not Exclusivity, Is Critical to Sports Partnerships' Success
Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how...
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Blog Post
- Aug 2
Time to Take Fans and Consumers Back to School
With tens of millions of parents and guardians stocking up on supplies and otherwise preparing their kids for a new school year, it’s a...
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Blog Post
- Jul 25
Making a Case for Category Exclusivity
Last week’s post questioned whether category exclusivity would remain a prominent element of sponsorships and outlined a number of the...
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Blog Post
- Jul 19
Category Exclusivity: Marketing Dinosaur or Essential Sponsorship Element?
Those who have been around since sports marketing’s early days can recall a time when category exclusivity was an untouchable element of...
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A-Mark in the News
- Jul 18
Has the Crypto Sports Sponsorship Bubble Burst?
The Drum looked at the impact of the "crypto winter" on sports spending by the crypto category and asked Jim for his thoughts on what to...
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Blog Post
- Jul 12
Will The NFL’s Data Collective Be a Tipping Point?
As consumers, we have grown accustomed to, and perhaps weary of, being asked to share data with apps, websites and the occasional...
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Blog Post
- Jul 5
What Happens to Conference Partnerships in the Wake of UCLA, USC Move?
Since it won’t actually happen for another two years, the announcement by UCLA and USC that they are taking their talents to the Big Ten...
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Blog Post
- Jun 28
DHL Goes the Extra Mile for Pride with Sports Partnerships Activation
While current headlines in marketing and sports business media outlets focus on how brands and sports organizations are, or are not,...
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TicketManager “All-Access” Interview Series
- Jun 22
How Live Events Will Be Critical to the Growth of Sony Rewards
Steven Fuld, senior vice president of marketing for Sony Corporation of America, takes us inside the company’s loyalty program and...
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Blog Post
- Jun 21
Will an Apple Every Day Be Good for MLS Partners?
Among the many sports business headlines of the past week the news that generated the most discussion and speculation was word of the...
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Blog Post
- Jun 14
Passion Project: Working and Hiring in Sports and Entertainment
“I love sports.” “I want to work in sports.” By now, it’s well established that if you really do want to work in sports (or music, or the...
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Blog Post
- Jun 6
Learning by Example: eBay’s Award-Winning U.K. Sponsorship
Sponsorships done exceptionally well are powerful reminders of what rights holders and their brand partners can accomplish together. They...
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TicketManager “All-Access” Interview Series
- Jun 1
Ricardo Fort on Measuring Performance, Managing Controversy & Building Better Partnerships
Ricardo Fort, founder of Sport by Fort Consulting and former head of global sponsorship for Coca-Cola and Visa, discusses why brands must...
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Blog Post
- May 31
Trying Times for Traditional Retailers Could Make Them Valuable Partners
During our TicketManager All Access Interview Series podcast conversation, Korn Ferry Tour president Alex Baldwin noted that the circuit...
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Blog Post
- May 24
NIL Chaos Offers Rare Opportunities for Brand Marketers
Although the dust-up between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher was an entertaining midweek diversion from similar...
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TicketManager “All-Access” Interview Series
- May 18
Navigating Change: What’s In Store For College Football’s Bowl Games
Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market...
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Blog Post
- May 17
Why The Gap Between What Sponsors Want and What Properties Deliver Isn’t Closing
A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their...
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Blog Post
- May 10
WNBA Predicament Makes Case for Targeted Sponsor Funding
At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not...
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TicketManager “All-Access” Interview Series
- May 4
Second to None: Growth and Innovation on the Korn Ferry Tour
Alex Baldwin, president of the Korn Ferry Tour, shares an inside look at how the “pathway to the PGA Tour” differentiates itself when...
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