Insights | A-Mark Partnership Strategies, LLC

Blog Post

2 days ago

Will Brands’ Interest in Juan Soto Match the Mets’?

By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...

TicketManager “All-Access” Interview Series

Jan 24, 2023

Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating...

TicketManager “All-Access” Interview Series

Jan 11, 2023

How A Diverse Partnership Portfolio Pays Off for Mastercard

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast...

Blog Post

Jan 2, 2023

Fastest Growing Brands: Who Will Make the Best Partnership Prospects?

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at...

Blog Post

Dec 21, 2022

The Cautionary History of the Man United Jersey Sponsorship

Regardless of its recent troubles on the pitch, English Premier League soccer club Manchester United remains one of the most well-known...

TicketManager “All-Access” Interview Series

Dec 20, 2022

Year-End Highlights from the All Access Interview Series Podcast

As we wrap up our second year of the podcast, and mark the close of 2022, it’s a good time to take a look at some of the highlights from...

Blog Post

Dec 14, 2022

Unpacking U.S. Ski Team’s New Title Sponsorship

Just before Halloween, investment services firm Stifel Financial Corp. announced a comprehensive four-year partnership with U.S. Ski &...

TicketManager “All-Access” Interview Series

Dec 14, 2022

How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships

Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy...

Blog Post

Dec 13, 2022

Bend It Like Budweiser: Deft Reactions Key to AB’s Success

Over time, brand marketers have adopted a relatively standard process around sponsorship. Identify objectives. Develop a framework for...

Blog Post

Dec 8, 2022

Sports Partnership Investments Primed for Growth in 2023

Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining...

TicketManager “All-Access” Interview Series

Nov 30, 2022

M&T Bank Gives New Meaning to Community through Partnerships

Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and...

Blog Post

Nov 29, 2022

Recent News Suggests It’s a Good Time to Revisit Sponsorship Agreements

The last few months have delivered a litany of unfortunate reminders of the many things that can go wrong between rights holders and...

Blog Post

Nov 22, 2022

Will Social Media Advertisers Win the World Cup?

As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press...

Blog Post

Nov 15, 2022

Brands Should Think Twice Before Adopting New Twist on Ambush Marketing

It has been roughly 35 years since the term “ambush marketing” entered the sports marketing lexicon, and although various media outlets...

Blog Post

Nov 8, 2022

Sponsors Must Adopt the VIVO Principle to Achieve Partnership Goals

Despite the fact that sponsorship has been a recognized marketing discipline for going on four decades, there is a tremendous divide...

Blog Post

Nov 1, 2022

Relegate the Idea of Relegation for North American Sports Leagues

Although it’s true that in a meeting with Phoenix Suns employees NBA commissioner Adam Silver mentioned the idea of relegating the...

Blog Post

Oct 25, 2022

Sponsorship Activity Heats Up Among Insurance Brokerages

Insurance companies in the property/casualty and healthcare fields have long been among the most active sponsors across sports,...

Blog Post

Oct 17, 2022

Takeaways from the TicketManager Customer Summit

While we look forward to sharing more of the information and insights shared by the many panelists and guests at last week’s...

Blog Post

Oct 11, 2022

Partners Pick from Pack of Pickleball Prospects

Online used car buyer and seller Carvana announced last week that it would become the title sponsor of the Professional Pickleball...

Blog Post

Oct 3, 2022

Nebraska’s New MMR Deal Shines a Light on the Direction of College Sports Partnerships

College gridiron fans are familiar with the on-field twists and turns of the University of Nebraska-Lincoln football program, but only...