top of page
  • A-Mark in the News

TicketManager Partners with Sports Marketing & Sponsorship Veteran Jim Andrews

Collaboration will launch with new “All Access Interview Series” sharing insights from executives across the sports and entertainment spectrum.

Calabasas, Calif.—TicketManager, a trailblazer in helping companies manage sports tickets, sponsorship assets, and client entertainment, is teaming up with another industry pioneer, Jim Andrews, on a new effort to deliver fresh ideas, dynamic content and practical information sports and entertainment professionals can use.

“The pace of change in our business is staggering, and keeping up with trends, best practices and new perspectives is daunting,” said Tony Knopp, TicketManager CEO and founder. “During his decades in the business, Jim has built a sterling reputation for surfacing, creating and curating actionable content that moves the industry forward. Combined with insights gleaned from TicketManager data and our client connections, we look forward to being a go-to source across critical issues in sponsorship, activation, fan engagement, experiences, ticketing and hospitality.”

The partnership’s initial platform is the TicketManager All Access Interview Series featuring enlightening video chats with sports and entertainment leaders.

“I’ve been fortunate to host hundreds—maybe thousands—of great conversations with professionals in our business who are breaking new ground, setting the standards and truly making a difference,” Andrews said. “I’m thrilled that my friends at TicketManager have asked me to continue those dialogs through the All Access Interview Series, and I look forward to developing thought-leadership content in multiple additional formats.

“We designed the interview series to deliver the maximum amount of information in the shortest period of time. We will get right to the heart of the matter with each guest, focusing on the areas where they are making an impact and can deliver meaningful takeaways that will help viewers do their jobs better.”

The interview series carries the name of the recently released, community-based All Access Community, the largest, most extensive, and most exclusive network in sports and live events to buy, sell and share tickets and suites with other companies. The network includes more than 4,000 companies and 100 teams, and is easily leveraged with one simple click. Users are able to choose their partners, choose their terms, and get much more return on investment. To see how it works, visit

About TicketManager

TicketManager was founded in 2007 with a simple mission: to give companies everything they need to make client entertainment easy and drive greater ROI. It offers convenient and simple tech to create events, invite guests, register and check-in customers, and report on the effectiveness of each event in real-time.

TicketManager is the choice of thousands of globally known companies like Verizon, FedEx, Adidas, Anheuser-Busch, Nissan, Mastercard and more than 100 pro and college teams in the NFL, NBA, NHL, and NCAA. The company connects corporations and their customers with ticket and event management solutions for today’s businesses.

TicketManager partners with the leading players in the tickets and corporate event industry including Ticketmaster. By working inside the apps customers already use, like Salesforce, TicketManager makes it easy for businesses of all sizes to manage, analyze and resell company tickets, while driving greater ROI and ensuring compliance.

TicketManager is based in Calabasas, Calif., with six offices globally managing and automating more than 30 million invitations, registrations, and tickets every year. For more information, visit

About Jim Andrews

Currently an independent consultant in the areas of sponsorship strategy, solicitation, activation and evaluation, Jim was instrumental in building pioneering sponsorship firm IEG into a global leader in industry data, information and consulting.

Jim spent 30-plus years with IEG, most recently as chairman of the annual IEG Sponsorship Conference and responsible for IEG’s annual report and forecast of overall sponsorship spending, as well as the compilation of IEG’s list of biggest spending companies and its annual industry surveys.

A frequent media commentator and guest, Jim has been a featured speaker at hundreds of sports, entertainment and marketing conferences around the world.

Jim is an adjunct lecturer in Northwestern University’s Master’s in Sports Administration program, where he teaches a course in sports sponsorship.

19 views0 comments

Recent Posts

See All

Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages w


bottom of page