Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements
- TicketManager “All-Access” Interview Series
- Feb 24, 2021
- 1 min read
Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette, discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.
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