Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements

TicketManager “All-Access” Interview Series

Feb 24, 2021

1 min read

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette, discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.

https://www.youtube.com/watch?v=gWJjjdkOVAA&list=PLDpoP7e3jp1YSKtMWjLRhczl06zjpLQLH&index=4&t=112s

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