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Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements

  • TicketManager “All-Access” Interview Series
  • Feb 24, 2021
  • 1 min read

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette, discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.



 
 
 

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