Search
  • TicketManager “All-Access” Interview Series

Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette, discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.



2 views0 comments

Recent Posts

See All

As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press release announcing it had sold out of all of the tournament’s spo