Holding Partnerships (and Partners) Accountable for Success

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.

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Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating...

How A Diverse Partnership Portfolio Pays Off for Mastercard

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast...

Fastest Growing Brands: Who Will Make the Best Partnership Prospects?

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at...

Holding Partnerships (and Partners) Accountable for Success

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