TicketManager “All-Access” Interview Series
- Mar 24, 2021

Holding Partnerships (and Partners) Accountable for Success

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.

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Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages w

How A Diverse Partnership Portfolio Pays Off for Mastercard

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting variou

Fastest Growing Brands: Who Will Make the Best Partnership Prospects?

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at which brands have increased purchase consideration the most is