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Holding Partnerships (and Partners) Accountable for Success

  • TicketManager “All-Access” Interview Series
  • Mar 24, 2021
  • 1 min read

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.


 
 
 

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