TicketManager “All-Access” Interview Series
- Apr 7, 2021

Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

Nick Kelly, president of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights

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Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages w

How A Diverse Partnership Portfolio Pays Off for Mastercard

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting variou

Fastest Growing Brands: Who Will Make the Best Partnership Prospects?

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at which brands have increased purchase consideration the most is