Search
  • TicketManager “All-Access” Interview Series

Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

Nick Kelly, president of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights


2 views0 comments

Recent Posts

See All

As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press release announcing it had sold out of all of the tournament’s spo