Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

TicketManager “All-Access” Interview Series

Apr 7, 2021

Nick Kelly, president of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights

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Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

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