MLB Lockout Leaves Brands Stranded-"It's Embarrassing"
Ad Age explored the short- and long-term impact of the MLB lockout on sponsors, advertisers and the sport itself. Jim joined a list of...
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Blog Post
- Mar 1, 2022
Marketers Must Prepare for Global Conflicts to Wreak More Havoc on Sports than Pandemic Did
The day following Russia’s invasion of Ukraine, the sports dominoes began to fall: UEFA moved the Champions League final from St....
40
TicketManager “All-Access” Interview Series
- Feb 23, 2022
From Tee to Green: The Story of Fortinet’s Successful First Year in Sports
Jim Overbeck, senior vice president of marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark...
40
Blog Post
- Feb 22, 2022
New Deals Show Signs of Industry Progress, Plus a Post-Super-Bowl Report That’s Legit Helpful
Two conversations last week with marketers that recently signed major sports sponsorships give hope that more brands are becoming...
30
Blog Post
- Feb 15, 2022
The Super Bowl Is a Lost Opportunity for Sponsors
The Bengals were not the only ones who came away from Super Bowl LVI with nothing to show for their season-long efforts in getting there....
10
Blog Post
- Feb 8, 2022
On-Site Sportsbooks Could Be the Key to Making Sports Teams Data Driven
With BetMGM opening the latest sports-venue-based retail betting operation last week at Nationals Park in Washington, D.C. on top of a...
20
A-Mark in the News
- Feb 3, 2022
How Advertisers Are Approaching a Difficult Olympics
On the eve of the Games in Beijing, Jim spoke to Ad Age again regarding the continuing discussion over how sponsors should approach the...
70
Blog Post
- Feb 1, 2022
Why Management Consulting Firms Should Get into the Property Representation Business
The details behind last week’s announcement that Deloitte had become a sponsor of SoFi Stadium and Hollywood Park in Los Angeles sparked...
10
TicketManager “All-Access” Interview Series
- Jan 26, 2022
Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category
Charles Nieves, vice president of marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to...
10
Blog Post
- Jan 25, 2022
These Categories Are Poised to Become More Active Partners This Year
Accelerist, an Austin-based SaaS provider that helps nonprofits source and grow partnerships, has released its 2022 Trend Report, which...
30
A-Mark in the News
- Jan 22, 2022
Coke to Skip Super Bowl Again—and It Won't Run Olympics Campaign
Anyone the least bit familiar with Olympics marketing knows it is shocking that Coke is sitting out the Games. Jim spoke to E.J. Schultz...
80
Blog Post
- Jan 18, 2022
Let’s Take a Beat Before Declaring a Sponsorship Measurement Tipping Point
A JohnWallStreet article last week noted that big companies including PepsiCo and AB InBev are working with sports sponsorship...
20
A-Mark in the News
- Jan 12, 2022
Jaguars' Largest Sponsors Remain Steadfast in Support of Franchise Despite On-field Woes
No surprise that Jags' sponsors are sticking with the team. As Jim said to the Jacksonville Business Journal for this piece, sponsorship...
30
TicketManager “All-Access” Interview Series
- Jan 12, 2022
How the Cowboys Are Future-Proofing Ticket Sales Operations, Inventory and Customer Experience
Doug Dawson, Senior Vice President of Ticket Sales & Service for the Dallas Cowboys, explores organizational culture, the values and...
30
Blog Post
- Jan 11, 2022
The Good, Bad & Ugly of Sports Marketing in Just One Week
The new year is off to quite a start in the sports business, with a number of noteworthy sponsorship deals, issues and controversies...
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Blog Post
- Jan 4, 2022
2022 Shaping Up as Unique Year for Olympic and FIFA World Cup Marketing
It is one month until the opening ceremonies of the Beijing Olympic Winter Games. Yet a scan of the digital presence of the five...
360
TicketManager “All-Access” Interview Series
- Dec 28, 2021
Highlights from Year One of the All Access Interview Series
As I mark one year since the introduction of my podcast for TicketManager, I selected a sample of some of the most enlightening and...
10
Blog Post
- Dec 28, 2021
Sponsor Category of the Year? Fintech
For quite a while now, technology-focused companies have played a major role in sports sponsorship. But over the past few years, the...
10
Blog Post
- Dec 21, 2021
League Naming Rights Not on the Horizon
When French soccer’s Ligue 1 renewed its title sponsorship agreement with Uber Eats last month for a reported $37 million over two years,...
20
A-Mark in the News
- Dec 16, 2021
What the MLB Lockout Means for Advertisers
Ad Age spoke to Jim and examined the impact of a work stoppage and what sponsors should do to prepare in case the 2022 season is delayed....
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