Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small...

When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as...

As they have for decades, the questions of what a company should pay, would pay, could pay and ultimately did pay for a sports...

Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, joins me on the podcast and charts the regional...

Last week’s full-scale launch of Twitter Circles received plenty of attention as the social media platform attempts to provide users with...

Companies and individuals who are part of the North American sports and entertainment marketing ecosystem don’t lack for opportunities to...

John Brody, Chief Revenue Officer for LEARFIELD, joins me on the podcast to examine a host of new developments in college athletics and...

Any time a sports superstar exits the stage, questions abound regarding the vacuum created and the impact it will have on the sport and...

While no sector is immune from the effects of a distressed economy, some will weather the storm better than others. Naturally then, those...

The extent to which economic uncertainty impacts marketers’ spending on sports and entertainment partnerships becomes a hot topic each...

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how...

With tens of millions of parents and guardians stocking up on supplies and otherwise preparing their kids for a new school year, it’s a...

Last week’s post questioned whether category exclusivity would remain a prominent element of sponsorships and outlined a number of the...

Those who have been around since sports marketing’s early days can recall a time when category exclusivity was an untouchable element of...

The Drum looked at the impact of the "crypto winter" on sports spending by the crypto category and asked Jim for his thoughts on what to...

As consumers, we have grown accustomed to, and perhaps weary of, being asked to share data with apps, websites and the occasional...

Since it won’t actually happen for another two years, the announcement by UCLA and USC that they are taking their talents to the Big Ten...

While current headlines in marketing and sports business media outlets focus on how brands and sports organizations are, or are not,...

Steven Fuld, senior vice president of marketing for Sony Corporation of America, takes us inside the company’s loyalty program and...

Among the many sports business headlines of the past week the news that generated the most discussion and speculation was word of the...