top of page
Search
  • TicketManager “All-Access” Interview Series

How Live Events Will Be Critical to the Growth of Sony Rewards

Steven Fuld, senior vice president of marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.



1 view0 comments

Recent Posts

See All

Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining what to expect in the year ahead. The outlooks published thus fa

bottom of page