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A 360-Degree View on Partnerships, Premium and Other Trends from AEG

Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what’s happening in premium seating, crypto deals and more.

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The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new achievements in sport—particularly bicycle racing—as well as new fe