A 360-Degree View on Partnerships, Premium and Other Trends from AEG

TicketManager “All-Access” Interview Series

Sep 21, 2022

Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what’s happening in premium seating, crypto deals and more.

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By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...

Where College Sports Sponsors Should Lean In and Back Off

Partnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...

A 360-Degree View on Partnerships, Premium and Other Trends from AEG

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