Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what’s happening in premium seating, crypto deals and more.
The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new achievements in sport—particularly bicycle racing—as well as new fe
When news broke recently about the details of the deal between PepsiCo and the NFL to include the new Gatorade Fast Twitch beverage as part of the company’s league-wide partnership, some sports market
As they have for decades, the questions of what a company should pay, would pay, could pay and ultimately did pay for a sports partnership underlie every deal in our business, as they have for decades