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Authenticity, Not Exclusivity, Is Critical to Sports Partnerships' Success

  • TicketManager “All-Access” Interview Series
  • Aug 3, 2022
  • 1 min read

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.




 
 
 

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