Authenticity, Not Exclusivity, Is Critical to Sports Partnerships' Success

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.

https://www.youtube.com/watch?v=QN14kL_ah5c&list=PLDpoP7e3jp1YSKtMWjLRhczl06zjpLQLH&index=1