Jim spoke with Adweek's Max Simpson about the impact of college athlete's new ability to monetize their name, image and likeness rights....

As even non-sports fans know by now, last Thursday was a banner day for collegiate athletes, marking the first time they were able to...

Josh Epstein, Head, Corporate Sponsorships for BMO Financial Group, explores making changes to strategy and tactics to keep partnerships...

Just before Anheuser-Busch was named Sports Sponsor of the Year by Sports Business Journal last week, TicketManager hosted two online...

NFTs are here. For how long, with what future impact, and who will benefit most may still be up for debate, but the fact that there is a...

Dominic Orozco, Chief Strategic Marketing Officer for Gila River Gaming Enterprises, makes the case for category exclusivity, naming...

Little did we know when FTX and the Miami Heat announced their naming rights deal in March that the cryptocurrency exchange would be in...

The sponsorship equation used to be fairly simple. Brands supported teams, athletes, events and other organizations that their consumers...

Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners...

Echoing what Live Nation president Joe Berchtold told CNBC last week, recent TicketManager conversations with teams and venues all point...

As much as everyone involved in sports marketing likes to describe their organizations as data driven, the field itself has long suffered...

Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment...

If the already postponed Tokyo Olympic Games are able to take place this summer—a matter in some doubt with two months to go before the...

There is no doubt that the continued adoption of legalized sports gambling across the U.S. will be a boon to the sports industry,...

Rene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discusses selecting the right...

Watching the NFL Draft and tracking announcements of endorsement deals signed by top pick Trevor Lawrence and others raises an...

In addition to anticipating the impact the NFL Draft's top pick will have on the Jacksonville Jaguars' win total, the team and local...

It’s not often we get to witness organizations that have reached the pinnacle of their industry collectively demonstrate an egregious...

Pat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships...

On the 100th day before Tokyo 2020 is set to open, An Ad Age “News Alert” went out with the subject line “How Peloton Is Tapping into...