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Balancing a Portfolio of Traditional and Non-Traditional Partnerships

Pat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships and new activation while retaining a focus on determining KPIs and other success metrics.


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Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages w

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