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Balancing a Portfolio of Traditional and Non-Traditional Partnerships

  • TicketManager “All-Access” Interview Series
  • Apr 21, 2021
  • 1 min read

Pat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships and new activation while retaining a focus on determining KPIs and other success metrics.


 
 
 

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