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Not Table Stakes: The True Value of Partnership Rights and Benefits

  • TicketManager “All-Access” Interview Series
  • May 19, 2021
  • 1 min read

Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment sponsorships, as well as the many unique aspects of activating, optimizing and evaluating casino partnerships.



 
 
 

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