- A-Mark in the News
The NCAA's NIL Policy Updates Create New Opportunities for Local Brands
Jim spoke with Adweek's Max Simpson about the impact of college athlete's new ability to monetize their name, image and likeness rights.
Jim spoke with Adweek's Max Simpson about the impact of college athlete's new ability to monetize their name, image and likeness rights.
Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market dynamics and the evolving college football landscape.
A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their brand partners: access to fan data and the critical insights that
At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not the least of which is the ability of teams to field a full rost