The NCAA's NIL Policy Updates Create New Opportunities for Local BrandsA-Mark in the NewsJul 7, 2021Jim spoke with Adweek's Max Simpson about the impact of college athlete's new ability to monetize their name, image and likeness rights.Read>
Jim spoke with Adweek's Max Simpson about the impact of college athlete's new ability to monetize their name, image and likeness rights.Read>
Evolving Team Sponsorship Model Better Aligns NASCAR with Partner GoalsThe sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...
Will Brands’ Interest in Juan Soto Match the Mets’?By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...
Where College Sports Sponsors Should Lean In and Back OffPartnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...
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