Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.
Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market dynamics and the evolving college football landscape.
A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their brand partners: access to fan data and the critical insights that
At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not the least of which is the ability of teams to field a full rost