Gila River Gaming Is All In on Sports Marketing Strategy

TicketManager “All-Access” Interview Series
Jun 16, 2021
1 min read

Dominic Orozco, Chief Strategic Marketing Officer for Gila River Gaming Enterprises, makes the case for category exclusivity, naming rights and building long-lasting relationships with fans through sports partnerships.

Recent Posts

See All

Evolving Team Sponsorship Model Better Aligns NASCAR with Partner Goals

The sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...

Will Brands’ Interest in Juan Soto Match the Mets’?

By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...

Where College Sports Sponsors Should Lean In and Back Off

Partnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...

Comments