Passion Project: Working and Hiring in Sports and Entertainment
“I love sports.” “I want to work in sports.” By now, it’s well established that if you really do want to work in sports (or music, or the...
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Blog Post
- Jun 6, 2022
Learning by Example: eBay’s Award-Winning U.K. Sponsorship
Sponsorships done exceptionally well are powerful reminders of what rights holders and their brand partners can accomplish together. They...
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TicketManager “All-Access” Interview Series
- Jun 1, 2022
Ricardo Fort on Measuring Performance, Managing Controversy & Building Better Partnerships
Ricardo Fort, founder of Sport by Fort Consulting and former head of global sponsorship for Coca-Cola and Visa, discusses why brands must...
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Blog Post
- May 31, 2022
Trying Times for Traditional Retailers Could Make Them Valuable Partners
During our TicketManager All Access Interview Series podcast conversation, Korn Ferry Tour president Alex Baldwin noted that the circuit...
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Blog Post
- May 24, 2022
NIL Chaos Offers Rare Opportunities for Brand Marketers
Although the dust-up between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher was an entertaining midweek diversion from similar...
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TicketManager “All-Access” Interview Series
- May 18, 2022
Navigating Change: What’s In Store For College Football’s Bowl Games
Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market...
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Blog Post
- May 17, 2022
Why The Gap Between What Sponsors Want and What Properties Deliver Isn’t Closing
A recent JohnWallStreet article cogently summarized a festering situation in the relationship between sports rights holders and their...
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Blog Post
- May 10, 2022
WNBA Predicament Makes Case for Targeted Sponsor Funding
At the same time it is riding a swelling tide of interest in women’s sports, the WNBA is also experiencing significant growth pains, not...
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TicketManager “All-Access” Interview Series
- May 4, 2022
Second to None: Growth and Innovation on the Korn Ferry Tour
Alex Baldwin, president of the Korn Ferry Tour, shares an inside look at how the “pathway to the PGA Tour” differentiates itself when...
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Blog Post
- May 3, 2022
In Sports Marketing, the Personal Is the Professional
The ability to access volumes of data has changed the game for sellers of sponsorships and other sports marketing opportunities. Pitches...
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Blog Post
- Apr 26, 2022
Swipe Right: Sports Properties Should Sharpen Their Matchmaking Skills
Multiple recent conversations with brand-side marketers have reinforced the idea that one of the most valuable benefits rights holders...
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TicketManager “All-Access” Interview Series
- Apr 20, 2022
Beyond the Game: The Many Facets of a College Football Bowl Organization
Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting,...
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Blog Post
- Apr 19, 2022
Properties’ New Data and Technology Deals Should Yield Many Positive Results
While TicketManager and LAFC made history last month with a first-of-its-kind partnership establishing TicketManager as the MLS club’s...
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Blog Post
- Apr 12, 2022
It’s Not a Funnel! Sports Partnerships Score Everywhere Along the Marketing Chain
Despite its ubiquity in marketing education and training, a funnel is a terrible symbol to illustrate the progression from awareness and...
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TicketManager “All-Access” Interview Series
- Apr 6, 2022
Brands and Properties Must Navigate a New Cultural Landscape
Ed Horne, president of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his,...
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Blog Post
- Apr 5, 2022
MLB’s Big Decision Regarding Helmet and Jersey Sponsorship
Now that we have more specifics regarding the new on-uniform branding opportunities with MLB teams, sports marketers naturally will be on...
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Blog Post
- Mar 29, 2022
March Madness Is Great for Brands, NIL Madness Is Not
With history-making storylines including St Peter’s Cinderella run and the final games of Coach K’s legendary career, this year’s NCAA...
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TicketManager “All-Access” Interview Series
- Mar 23, 2022
The Road Ahead for the College Football Playoff
Bill Hancock, Executive Director of the College Football Playoff provides an update on the state of the playoff and what’s next for the...
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Blog Post
- Mar 22, 2022
The Opportunity Costs of Questionable Partnerships
For many legitimate reasons, the focus of sponsorship proposals, discussions, negotiations, media coverage, gossip, etc. is on the cash...
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Blog Post
- Mar 15, 2022
Sponsors Should Do the Right Thing, But Not at Fans’ Expense
Amid the storm surrounding Premier League club Chelsea FC this past week was the news that Three, the club’s jersey sponsor, was...
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