Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating...

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast...

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at...

Regardless of its recent troubles on the pitch, English Premier League soccer club Manchester United remains one of the most well-known...

As we wrap up our second year of the podcast, and mark the close of 2022, it’s a good time to take a look at some of the highlights from...

Just before Halloween, investment services firm Stifel Financial Corp. announced a comprehensive four-year partnership with U.S. Ski &...

Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy...

Over time, brand marketers have adopted a relatively standard process around sponsorship. Identify objectives. Develop a framework for...

Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining...

Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and...

The last few months have delivered a litany of unfortunate reminders of the many things that can go wrong between rights holders and...

As FIFA World Cup 2022 opening matches got underway in Qatar amid multiple controversies, soccer’s world governing body issued a press...

It has been roughly 35 years since the term “ambush marketing” entered the sports marketing lexicon, and although various media outlets...

Despite the fact that sponsorship has been a recognized marketing discipline for going on four decades, there is a tremendous divide...

Although it’s true that in a meeting with Phoenix Suns employees NBA commissioner Adam Silver mentioned the idea of relegating the...

Insurance companies in the property/casualty and healthcare fields have long been among the most active sponsors across sports,...

While we look forward to sharing more of the information and insights shared by the many panelists and guests at last week’s...

Online used car buyer and seller Carvana announced last week that it would become the title sponsor of the Professional Pickleball...

College gridiron fans are familiar with the on-field twists and turns of the University of Nebraska-Lincoln football program, but only...

The public fascination with record-setting dates back to the late 19th century, as documented in many reports from the era about new...