Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy and objectives behind the enterprise software giant’s athlete ambassador program, as well as how agency and client work together to achieve goals.
Over time, brand marketers have adopted a relatively standard process around sponsorship. Identify objectives. Develop a framework for evaluating and selecting the opportunities most likely to meet th
Along with gingerbread, eggnog and peppermint bark, ‘tis the season for advertising and marketing industry spending forecasts outlining what to expect in the year ahead. The outlooks published thus fa
Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and objectives for its wide-ranging portfolio, its decentralized decis