Meka White Morris, Executive Vice President and Chief Revenue Officer of the Minnesota Twins, explores how teams, leagues, venues and...

Whether it’s the natural thing to do with spring right around the corner, or it’s a reaction to the bleak headlines of the day, it seems...

Ad Age explored the short- and long-term impact of the MLB lockout on sponsors, advertisers and the sport itself. Jim joined a list of...

The day following Russia’s invasion of Ukraine, the sports dominoes began to fall: UEFA moved the Champions League final from St....

Jim Overbeck, senior vice president of marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark...

Two conversations last week with marketers that recently signed major sports sponsorships give hope that more brands are becoming...

The Bengals were not the only ones who came away from Super Bowl LVI with nothing to show for their season-long efforts in getting there....

With BetMGM opening the latest sports-venue-based retail betting operation last week at Nationals Park in Washington, D.C. on top of a...

On the eve of the Games in Beijing, Jim spoke to Ad Age again regarding the continuing discussion over how sponsors should approach the...

The details behind last week’s announcement that Deloitte had become a sponsor of SoFi Stadium and Hollywood Park in Los Angeles sparked...

Charles Nieves, vice president of marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to...

Accelerist, an Austin-based SaaS provider that helps nonprofits source and grow partnerships, has released its 2022 Trend Report, which...

Anyone the least bit familiar with Olympics marketing knows it is shocking that Coke is sitting out the Games. Jim spoke to E.J. Schultz...

A JohnWallStreet article last week noted that big companies including PepsiCo and AB InBev are working with sports sponsorship...

No surprise that Jags' sponsors are sticking with the team. As Jim said to the Jacksonville Business Journal for this piece, sponsorship...

Doug Dawson, Senior Vice President of Ticket Sales & Service for the Dallas Cowboys, explores organizational culture, the values and...

The new year is off to quite a start in the sports business, with a number of noteworthy sponsorship deals, issues and controversies...

It is one month until the opening ceremonies of the Beijing Olympic Winter Games. Yet a scan of the digital presence of the five...

As I mark one year since the introduction of my podcast for TicketManager, I selected a sample of some of the most enlightening and...

For quite a while now, technology-focused companies have played a major role in sports sponsorship. But over the past few years, the...