These Categories Are Poised to Become More Active Partners This Year
Accelerist, an Austin-based SaaS provider that helps nonprofits source and grow partnerships, has released its 2022 Trend Report, which contains some useful information for sports and entertainment marketing professionals, not just causes and charitable organizations.
Citing data from small business lender FastCapital360, the report identifies “ten industries to partner with” based on which are the fastest growing and most profitable. Here they are, with a noteworthy fact about each one from either the report for my own research:
Biotechnology. According to Grand View Research, the global biotech market size is expected to reach $2.44 trillion by 2028. It is expected to expand at a CAGR of 15.83 percent from 2021 to 2028.
Artificial Intelligence. Research firm MarketsandMarkets forecasts the AI market to reach $190.61 billion by 2025 at a CAGR of 36.62 percent.
Green Energy. The federal government plans to invest $400 billion over 10 years in clean energy.
Real Estate. Despite moving higher in recent months, mortgage rates remain historically low, with businesses in the category ranging from brokerages to lenders to real estate tech all continuing to benefit for the near-term future.
Environmental, Social & Governance. In the third quarter 2021, the U.S. sustainable fund landscape saw $15.7 billion in net inflows, according to Morningstar. That's less than the all-time record of nearly $21.5 billion set in the first quarter of 2021 but is higher than the $9.8 billion in the third quarter of 2020. As Accelerist states, “With more capital flowing to socially responsible companies, partnership with ESG investment funds and their portfolio companies is a smart tactic in 2022.”
Healthcare & Pharmaceuticals. According to the U.S. Bureau of Labor Statistics, employment in healthcare occupations is projected to increase 15 percent from 2019 to 2029.
Telemedicine. The telehealth market has experienced seven-fold growth that is expected to result in a five-year CAGR of 38.2 percent.
Cybersecurity. Gartner predicts the global information security market is forecast to grow at a five-year CAGR of 8.5 percent and reach $170.4 billion this year.
Cloud Computing. Grand View projects the cloud computing market to grow at a CAGR of 14.9 percent from 2020 to 2027.
Internet of Things. This broad category of connected applications overlaps with medical devices, supply chain management, manufacturing, retail and others. According to Statista, the global market for IoT end-user solutions will reach nearly $1.6 trillion by 2025.
Additionally, the report points to the ten fastest growing industries in the U.S. by anticipated revenue growth percentage, as reported by IbisWorld research. But before putting the sectors below on sponsor prospect lists, it’s important to recognize that their high projected growth rates are the result of bouncing back from no growth or revenue declines the last couple of years due to COVID.
Even though income should start flowing back in, many of these categories and the businesses and brands within them are still recovering from the depths of the pandemic. In general they are, or should be, spending more on marketing, but staff cuts and other lingering effects may limit their ability to go full throttle.
Here’s the list, with anticipated revenue growth from 2022-2023.
1. Movie Theaters. 142.8 percent
2. Concert & Event Promotion. 101.4 percent
3. International Airlines. 74.7 percent
4. Travel Insurance. 62.1 percent
5. Cruise & Travel Agency Franchises. 59.7 percent
6. Airport Operations. 56.5 percent
7. Water Parks. 41.4 percent
8. Hotels & Motels. 41.1 percent
9. Travel Agencies. 39.8 percent
10. Musical Groups & Artists. 39.2 percent