MLB Lockout Leaves Brands Stranded-"It's Embarrassing"

A-Mark in the News

Mar 4, 2022

Ad Age explored the short- and long-term impact of the MLB lockout on sponsors, advertisers and the sport itself. Jim joined a list of sports marketing luminaries giving their perspectives.

Read Ad Age >

Recent Posts

See All

Evolving Team Sponsorship Model Better Aligns NASCAR with Partner Goals

The sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...

Will Brands’ Interest in Juan Soto Match the Mets’?

By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...

Where College Sports Sponsors Should Lean In and Back Off

Partnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...

MLB Lockout Leaves Brands Stranded-"It's Embarrassing"

Recent Posts

Comments