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Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category

  • TicketManager “All-Access” Interview Series
  • Jan 26, 2022
  • 1 min read

Charles Nieves, vice president of marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.




 
 
 

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