top of page
  • TicketManager “All-Access” Interview Series

Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category

Charles Nieves, vice president of marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.

1 view0 comments

Recent Posts

See All
bottom of page