TicketManager “All-Access” Interview Series
- Jan 26, 2022

Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category

Charles Nieves, vice president of marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.

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Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages w

How A Diverse Partnership Portfolio Pays Off for Mastercard

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting variou

Fastest Growing Brands: Who Will Make the Best Partnership Prospects?

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at which brands have increased purchase consideration the most is