Jim Van Stone, President of Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment, delves into the...

Last week’s TicketManager All Access Round Table featured two experienced speakers from Wells Fargo’s Sponsorship Governance & Operations...

In three-plus decades of tracking and monitoring sponsorship of sports, entertainment and other sectors, no category has been more...

Sharon Line Clary, Vice President of Strategic Marketing & Communications for AdventHealth, explains how sports and entertainment...

For someone who teaches a graduate-level university course in sponsorship, the Barstool Sports Arizona Bowl—at just over a month old--is...

This week’s post is inspired by TicketManager CEO and founder Tony Knopp’s “Three Things I Learned in Saas, Sports, Tech & Live Events,”...

Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships for United Airlines, discusses the shifting role of...

With the announcement that the NHL is introducing sponsor jersey patches for the 2022-23 season, along with word that Monumental Sports &...

It’s purely coincidental that this post is being written the day the new Aretha Franklin biopic hits theaters. The theme of respect for...

Recorded just days before he departed Harris Blitzer Sports & Entertainment, Scott O'Neil shares his perspective on meeting fans’...

It has long been my role to share examples of successful sponsorships and the ways brands bring them to life through promotional...

Simone Biles has become the latest, and arguably most prominent, example of the sometimes crushing pressure elite athletes face. As a...

Jim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age,...

Hours after the champion gymnast withdrew from the Tokyo Games team competition, Jim spoke with Ad Age about the potential impact on her...

With the quest for Olympic glory finally underway in Japan, the competitions we are witnessing on various screens have a different look...

Jim spoke with Ad Age regarding what it will take for the baseball great to become a worldwide household name. Read >

As host of MLB All-Star Week, Coors Field was unsurprisingly awash in T-Mobile magenta for last Monday’s Home Run Derby. But viewers of...

Larry Freedman, Co-President and Chief Business Officer of the Los Angeles Football Club, dives into trends in media and brand...

When evaluating sponsorship opportunities, smart marketers go beyond assessing the assets, rights and benefits that a rights holder...

Ad Age spoke with Jim about the track and field star's prospects in the wake of her ban for cannabis use. Read >