The NWHL Discovers A True Partner
The terms “partner” and “partnership” have become synonymous with “sponsorship” in the vernacular of sports marketing. Too often though,...
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Blog Post
- Mar 30, 2021
Is the Smart Money Betting on Success of FTX and Caesars Naming Rights?
Last week saw two blockbuster naming rights partnerships revealed. Miami-Dade County landed a 19-year, $135-million deal with...
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TicketManager “All-Access” Interview Series
- Mar 24, 2021
Holding Partnerships (and Partners) Accountable for Success
Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business,...
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Blog Post
- Mar 23, 2021
Defending the Value of Live Attendance
With most of the sports world excited about and focused on the return of fans to live games, the experience of buying a ticket and...
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Blog Post
- Mar 16, 2021
Will Your Next Brand Partner Buy Now, Pay Later?
This post is not about structuring sponsorship payment schedules, as interesting and important as that topic may be. No, the headline...
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TicketManager “All-Access” Interview Series
- Mar 10, 2021
The Future of the Live Fan Experience
Alison Birdwell, President of Aramark Sports & Entertainment, shares her unique insights on how COVID, technology advancements and data...
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Blog Post
- Mar 8, 2021
From Top Shot to Vaccine Shots, All Signs Are Pointing Up
It has been hard for anyone in the business of sports to avoid talk of blockchain technology, cryptocurrency and non-fungible tokens...
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Blog Post
- Mar 2, 2021
Why TikTok Is the Best Sports Marketer Among Social Platforms
You can find droves of people working for Twitter, Facebook, Snap, Instagram and other platforms whose jobs are to establish partnerships...
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TicketManager “All-Access” Interview Series
- Feb 24, 2021
Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements
Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette, discusses what has worked and lessons...
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Blog Post
- Feb 22, 2021
Sports Doesn’t Have a Gen Z Problem
Although on the radar screens of marketers for some time, the members of Gen Z—complete with consumer behavior radically different from...
100
TicketManager “All-Access” Interview Series
- Feb 10, 2021
How New Audiences Are Shaking Up Sports and Entertainment Marketing
Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of...
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TicketManager “All-Access” Interview Series
- Jan 27, 2021
Zurich North America Has a Story to Tell
Steve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in...
40
TicketManager “All-Access” Interview Series
- Jan 13, 2021
How New York City Football Club Turned Disruption into Opportunity
Brad Sims, NYCFC CEO, tells us how the MLS club addressed the events of 2020—including the pandemic, rise of the social justice movement...
70
TicketManager “All-Access” Interview Series
- Dec 30, 2020
Understanding Who Your Fans Are and What They Are Worth
Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer...
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TicketManager “All-Access” Interview Series
- Dec 15, 2020
Why Flexibility and Creativity Are Keys to Successful Partnerships
Nick Carey, senior vice president and head of sponsorships and brand engagement for Wells Fargo offers advice to brand marketers and...
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A-Mark in the News
- Dec 6, 2020
TicketManager Partners with Sports Marketing & Sponsorship Veteran Jim Andrews
Collaboration will launch with new “All Access Interview Series” sharing insights from executives across the sports and entertainment...
180
TicketManager “All-Access” Interview Series
- Dec 1, 2020
The Game-Day Experience: What Will Change and What Will Stay (Almost) The Same
Lou DePaoli, executive vice president and chief revenue officer for the New York Mets shares his thoughts on frictionless interactions,...
140
TicketManager “All-Access” Interview Series
- Nov 29, 2020
How Danone is Building a Brand Partnership Strategy from the Ground Up
Kieran Foley, head of partnerships, brand & strategy for Danone North America, shares the world’s largest public benefit corporation’s...
290
TicketManager “All-Access” Interview Series
- Nov 29, 2020
The Shift to Digital: What It Means for Fan and Customer Engagement
Steve LaCroix, most recently executive vice president & chief marketing officer for the Minnesota Vikings, talks about the role of...
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TicketManager “All-Access” Interview Series
- Nov 29, 2020
How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments
Andy Bosman, principal and chief marketing officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes...
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