Jim spoke with Ad Age regarding what it will take for the baseball great to become a worldwide household name.
Behind MLB Phenom Shohei Ohtani's Global Brand Endorsement Potential
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See AllThe sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...
By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...
Partnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...
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