The NCAA's NIL Policy Updates Create New Opportunities for Local Brands
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Jim spoke with Adweek's Max Simpson about the impact of college athlete's new ability to monetize their name, image and likeness rights....
Blog Post
- Jul 6, 2021
Early NIL Deals: A Boon for College Athletes, A Meh for Most Brands
As even non-sports fans know by now, last Thursday was a banner day for collegiate athletes, marking the first time they were able to...
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TicketManager “All-Access” Interview Series
- Jun 30, 2021
Crossing Borders, Spanning Sectors: How BMO Evolves Its Approach to Partnerships
Josh Epstein, Head, Corporate Sponsorships for BMO Financial Group, explores making changes to strategy and tactics to keep partnerships...
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Blog Post
- Jun 29, 2021
Sports Partnerships Will Benefit from Return to In-Person Meetings
Just before Anheuser-Busch was named Sports Sponsor of the Year by Sports Business Journal last week, TicketManager hosted two online...
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Blog Post
- Jun 22, 2021
NFTs Just Might Be the Missing Link Between Sports, Brands and Causes
NFTs are here. For how long, with what future impact, and who will benefit most may still be up for debate, but the fact that there is a...
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TicketManager “All-Access” Interview Series
- Jun 16, 2021
Gila River Gaming Is All In on Sports Marketing Strategy
Dominic Orozco, Chief Strategic Marketing Officer for Gila River Gaming Enterprises, makes the case for category exclusivity, naming...
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Blog Post
- Jun 15, 2021
Restricting Sponsorship Categories Can Cause a Riot
Little did we know when FTX and the Miami Heat announced their naming rights deal in March that the cryptocurrency exchange would be in...
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Blog Post
- Jun 8, 2021
Sponsors’ Balancing Act: How High Can the Wire Go?
The sponsorship equation used to be fairly simple. Brands supported teams, athletes, events and other organizations that their consumers...
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TicketManager “All-Access” Interview Series
- Jun 2, 2021
Injecting Innovation and Creativity into Partnership Assets and Development
Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners...
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Blog Post
- Jun 1, 2021
Here Comes the Rebound: Ticket Demand Greater than Pre-Pandemic
Echoing what Live Nation president Joe Berchtold told CNBC last week, recent TicketManager conversations with teams and venues all point...
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Blog Post
- May 25, 2021
Proof Positive: Revealing Data on Sports Sponsorship’s Effectiveness
As much as everyone involved in sports marketing likes to describe their organizations as data driven, the field itself has long suffered...
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TicketManager “All-Access” Interview Series
- May 19, 2021
Not Table Stakes: The True Value of Partnership Rights and Benefits
Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment...
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