When French soccer’s Ligue 1 renewed its title sponsorship agreement with Uber Eats last month for a reported $37 million over two years,...

Ad Age spoke to Jim and examined the impact of a work stoppage and what sponsors should do to prepare in case the 2022 season is delayed....

Kerry Bubolz, president and co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports...

Four distinct partnerships announced within a 24-hour span last Thursday and Friday stood out from the list of other sports business news...

With Major League Baseball locking out players last week, the prospect looms of losing games to a drawn-out fight over the next...

Ed Pilkington, chief marketing and innovation officer for Diageo North America takes a deep dive into what the spirits marketer’s brands...

Those of us who have never worked full-time on the corporate side of sponsorship marketing may find ourselves daydreaming about what it...

In the vernacular of sports and other partnerships, corporate sponsors are often referred to as “brands,” while sponsored organizations...

Manny Rodriguez, chief marketing, experience and customer officer for UCHealth explains how a portfolio of sports sponsorships and...

As leagues and teams seek short- and long-term solutions to declining attendance and ticket sales trends, their corporate partners are...

In recent conversations with two sports properties, each shared that it was revamping the way it solicits, sells and works with corporate...

Peter Feigin, president of the reigning NBA champions, addresses a wide range of issues including future growth trends, the impact of the...

As a recent SportsPro article explored, the ongoing development of the metaverse raises a host of questions, challenges and opportunities...

Zurich North America’s Will Trumbull, senior marketing manager, and Jean Adams, marketing events manager, graciously joined TicketManager...

Al Guido, president of the San Francisco 49ers and chairman and CEO of Elevate Sports Ventures, shares his takes on trends and...

At last month’s virtual Sponsorship Mastery Summit, Allen Hermeling, senior vice president, sponsorships and growth for UnitedHealth...

For decades, one of the bedrock benefits in sponsorship agreements has been the designation of the sponsor as an “official partner” or...

Ben Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the...

Caravel Marketing, organizers of last month’s Sponsorship Mastery Summit—a virtual conference aimed at helping people do a better job of...

Foot Locker CMO Jed Berger’s MediaPost interview last week earned a lot of attention for his headline-grabbing quote: “Take brand...