How Authentic, Exclusive Partnerships Drive Real Value for UCHealthTicketManager “All-Access” Interview SeriesNov 17, 2021Manny Rodriguez, chief marketing, experience and customer officer for UCHealth explains how a portfolio of sports sponsorships and creative activations and events meets multiple objectives for the health care system.
Manny Rodriguez, chief marketing, experience and customer officer for UCHealth explains how a portfolio of sports sponsorships and creative activations and events meets multiple objectives for the health care system.
Evolving Team Sponsorship Model Better Aligns NASCAR with Partner GoalsThe sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...
Will Brands’ Interest in Juan Soto Match the Mets’?By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...
Where College Sports Sponsors Should Lean In and Back OffPartnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...
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