Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships

TicketManager “All-Access” Interview Series

Dec 1, 2021

1 min read

Ed Pilkington, chief marketing and innovation officer for Diageo North America takes a deep dive into what the spirits marketer’s brands achieve by partnering with the NFL, MLS, teams and other properties.

https://www.youtube.com/watch?v=YDWrD6KWfvQ&list=PLDpoP7e3jp1YSKtMWjLRhczl06zjpLQLH&index=1

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