League Naming Rights Not on the Horizon
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When French soccer’s Ligue 1 renewed its title sponsorship agreement with Uber Eats last month for a reported $37 million over two years,...
A-Mark in the News
- Dec 16, 2021
What the MLB Lockout Means for Advertisers
Ad Age spoke to Jim and examined the impact of a work stoppage and what sponsors should do to prepare in case the 2022 season is delayed....
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TicketManager “All-Access” Interview Series
- Dec 15, 2021
Building a Community-Focused Sports Organization in a Tourism and Entertainment Mecca
Kerry Bubolz, president and co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports...
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Blog Post
- Dec 14, 2021
New Deals Reinforce the Four Rs of Sponsorship
Four distinct partnerships announced within a 24-hour span last Thursday and Friday stood out from the list of other sports business news...
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Blog Post
- Dec 7, 2021
Sponsors Will Take Different Approach to Sports Labor Stoppages
With Major League Baseball locking out players last week, the prospect looms of losing games to a drawn-out fight over the next...
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TicketManager “All-Access” Interview Series
- Dec 1, 2021
Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships
Ed Pilkington, chief marketing and innovation officer for Diageo North America takes a deep dive into what the spirits marketer’s brands...
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Blog Post
- Nov 30, 2021
Step Into a Sponsor’s Shoes and You May Not Like the Fit
Those of us who have never worked full-time on the corporate side of sponsorship marketing may find ourselves daydreaming about what it...
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Blog Post
- Nov 23, 2021
Time for Sports Properties to Focus on Their Brands
In the vernacular of sports and other partnerships, corporate sponsors are often referred to as “brands,” while sponsored organizations...
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TicketManager “All-Access” Interview Series
- Nov 17, 2021
How Authentic, Exclusive Partnerships Drive Real Value for UCHealth
Manny Rodriguez, chief marketing, experience and customer officer for UCHealth explains how a portfolio of sports sponsorships and...
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Blog Post
- Nov 16, 2021
Teams’ Response to Attendance and Ticket Sales Woes Will Impact Sponsors
As leagues and teams seek short- and long-term solutions to declining attendance and ticket sales trends, their corporate partners are...
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Blog Post
- Nov 10, 2021
What’s the Best Partnership Sales and Servicing Structure?
In recent conversations with two sports properties, each shared that it was revamping the way it solicits, sells and works with corporate...
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TicketManager “All-Access” Interview Series
- Nov 3, 2021
New Paths: The Milwaukee Bucks Exemplify the Changing Nature of Sports Organizations
Peter Feigin, president of the reigning NBA champions, addresses a wide range of issues including future growth trends, the impact of the...
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