League Naming Rights Not on the Horizon
When French soccer’s Ligue 1 renewed its title sponsorship agreement with Uber Eats last month for a reported $37 million over two years,...
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A-Mark in the News
Dec 16, 2021
What the MLB Lockout Means for Advertisers
Ad Age spoke to Jim and examined the impact of a work stoppage and what sponsors should do to prepare in case the 2022 season is delayed....
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TicketManager “All-Access” Interview Series
Dec 15, 2021
Building a Community-Focused Sports Organization in a Tourism and Entertainment Mecca
Kerry Bubolz, president and co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports...
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Blog Post
Dec 14, 2021
New Deals Reinforce the Four Rs of Sponsorship
Four distinct partnerships announced within a 24-hour span last Thursday and Friday stood out from the list of other sports business news...
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Blog Post
Dec 7, 2021
Sponsors Will Take Different Approach to Sports Labor Stoppages
With Major League Baseball locking out players last week, the prospect looms of losing games to a drawn-out fight over the next...
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TicketManager “All-Access” Interview Series
Dec 1, 2021
Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships
Ed Pilkington, chief marketing and innovation officer for Diageo North America takes a deep dive into what the spirits marketer’s brands...
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Blog Post
Nov 30, 2021
Step Into a Sponsor’s Shoes and You May Not Like the Fit
Those of us who have never worked full-time on the corporate side of sponsorship marketing may find ourselves daydreaming about what it...
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Blog Post
Nov 23, 2021
Time for Sports Properties to Focus on Their Brands
In the vernacular of sports and other partnerships, corporate sponsors are often referred to as “brands,” while sponsored organizations...
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TicketManager “All-Access” Interview Series
Nov 17, 2021
How Authentic, Exclusive Partnerships Drive Real Value for UCHealth
Manny Rodriguez, chief marketing, experience and customer officer for UCHealth explains how a portfolio of sports sponsorships and...
40
Blog Post
Nov 16, 2021
Teams’ Response to Attendance and Ticket Sales Woes Will Impact Sponsors
As leagues and teams seek short- and long-term solutions to declining attendance and ticket sales trends, their corporate partners are...
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Blog Post
Nov 10, 2021
What’s the Best Partnership Sales and Servicing Structure?
In recent conversations with two sports properties, each shared that it was revamping the way it solicits, sells and works with corporate...
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TicketManager “All-Access” Interview Series
Nov 3, 2021
New Paths: The Milwaukee Bucks Exemplify the Changing Nature of Sports Organizations
Peter Feigin, president of the reigning NBA champions, addresses a wide range of issues including future growth trends, the impact of the...
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Blog Post
Nov 2, 2021
The Metaverse: Threat or Opportunity for Sports Organizations?
As a recent SportsPro article explored, the ongoing development of the metaverse raises a host of questions, challenges and opportunities...
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Blog Post
Oct 26, 2021
What Zurich Wants You to Know About Centralizing Ticket and Hospitality Management
Zurich North America’s Will Trumbull, senior marketing manager, and Jean Adams, marketing events manager, graciously joined TicketManager...
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TicketManager “All-Access” Interview Series
Oct 20, 2021
Exploring Growth Opportunities for Sports Businesses and Their Partners
Al Guido, president of the San Francisco 49ers and chairman and CEO of Elevate Sports Ventures, shares his takes on trends and...
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Blog Post
Oct 20, 2021
Inside UnitedHealth Group’s Approach to Partnerships
At last month’s virtual Sponsorship Mastery Summit, Allen Hermeling, senior vice president, sponsorships and growth for UnitedHealth...
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Blog Post
Oct 12, 2021
Status No: “Official Partner” Role No Longer Fits Many Brands
For decades, one of the bedrock benefits in sponsorship agreements has been the designation of the sponsor as an “official partner” or...
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TicketManager “All-Access” Interview Series
Oct 6, 2021
No Coasting: How the Tampa Bay Buccaneers Stay on Top of Ticket Sales Opportunities and Challenges
Ben Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the...
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Blog Post
Oct 5, 2021
Sponsor Survey Says 2022 Looking Good for Sports Events and Teams
Caravel Marketing, organizers of last month’s Sponsorship Mastery Summit—a virtual conference aimed at helping people do a better job of...
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Blog Post
Sep 28, 2021
Is It Time to Take “Sports,” “Events,” and “Sponsorship” Out of Job Titles?
Foot Locker CMO Jed Berger’s MediaPost interview last week earned a lot of attention for his headline-grabbing quote: “Take brand...
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