Beyond the Game: The Many Facets of a College Football Bowl Organization

TicketManager “All-Access” Interview Series
Apr 20, 2022
1 min read

Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.

Recent Posts

See All

Evolving Team Sponsorship Model Better Aligns NASCAR with Partner Goals

The sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...

Will Brands’ Interest in Juan Soto Match the Mets’?

By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...

Where College Sports Sponsors Should Lean In and Back Off

Partnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...

댓글