top of page
Search
  • TicketManager “All-Access” Interview Series

Ricardo Fort on Measuring Performance, Managing Controversy & Building Better Partnerships

Ricardo Fort, founder of Sport by Fort Consulting and former head of global sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.




10 views0 comments

Recent Posts

See All
bottom of page