Ricardo Fort, founder of Sport by Fort Consulting and former head of global sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.
While current headlines in marketing and sports business media outlets focus on how brands and sports organizations are, or are not, responding to Friday’s monumental U.S. Supreme Court ruling, this w
Steven Fuld, senior vice president of marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony
Among the many sports business headlines of the past week the news that generated the most discussion and speculation was word of the ten-year deal to stream all MLS matches on a new subscription serv