Ricardo Fort on Measuring Performance, Managing Controversy & Building Better Partnerships

TicketManager “All-Access” Interview Series

Jun 1, 2022

Ricardo Fort, founder of Sport by Fort Consulting and former head of global sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.

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Ricardo Fort on Measuring Performance, Managing Controversy & Building Better Partnerships

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