The Shift to Digital: What It Means for Fan and Customer Engagement

TicketManager “All-Access” Interview Series

Nov 29, 2020

Steve LaCroix, most recently executive vice president & chief marketing officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.

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The Shift to Digital: What It Means for Fan and Customer Engagement

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