Planning for the Unknown: One Leading Sports Organization’s Approach

TicketManager “All-Access” Interview Series
Nov 29, 2020
1 min read

Updated: Dec 6, 2020

Jarrod Dillon, chief marketing & revenue officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.

Recent Posts

See All

Evolving Team Sponsorship Model Better Aligns NASCAR with Partner Goals

The sport of stock car racing is a pioneer when it comes to many aspects of sponsorship. The establishment of NASCAR’s Winston Cup Series...

Will Brands’ Interest in Juan Soto Match the Mets’?

By now even those with a passing or even no interest in sports, or baseball in particular, are aware that 26-year-old Juan Soto just...

Where College Sports Sponsors Should Lean In and Back Off

Partnering with sports and entertainment properties has always been about balance for brands. How to become involved with activities...

Commentaires