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Planning for the Unknown: One Leading Sports Organization’s Approach

  • TicketManager “All-Access” Interview Series
  • Nov 29, 2020
  • 1 min read

Updated: Dec 6, 2020

Jarrod Dillon, chief marketing & revenue officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.



 
 
 

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