TicketManager “All-Access” Interview Series
- Nov 29, 2020

How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

Andy Bosman, principal and chief marketing officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.

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Bringing a New Partnership Platform to Market

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages w

How A Diverse Partnership Portfolio Pays Off for Mastercard

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting variou

Fastest Growing Brands: Who Will Make the Best Partnership Prospects?

A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at which brands have increased purchase consideration the most is