How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

TicketManager “All-Access” Interview Series

Nov 29, 2020

Andy Bosman, principal and chief marketing officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.

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How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments

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