With a postponement, Olympic sponsors—especially those with long-term partnerships—will be better off than sponsors of many permanently canceled 2020 events. It will be interesting to see what happens with the few global partners whose TOP contracts expire at the end of this year. (A-Mark's research says that list is Dow, GE and P&G.) More thoughts from Jim and others in Ad Age's article.
A few weeks before the new year, research firm Morning Consult released its Fastest Growing Brands report for 2022. The in-depth look at which brands have increased purchase consideration the most is
Regardless of its recent troubles on the pitch, English Premier League soccer club Manchester United remains one of the most well-known and valuable sports franchises in the world. Valuations as high
As we wrap up our second year of the podcast, and mark the close of 2022, it’s a good time to take a look at some of the highlights from the interviews we conducted this past year. As always, it was a