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Assessing the Brand Fallout from Olympics Delay

With a postponement, Olympic sponsors—especially those with long-term partnerships—will be better off than sponsors of many permanently canceled 2020 events. It will be interesting to see what happens with the few global partners whose TOP contracts expire at the end of this year. (A-Mark's research says that list is Dow, GE and P&G.) More thoughts from Jim and others in Ad Age's article.


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