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Training & Guidance

A-Mark works with brand marketers, properties, agencies and others seeking to strengthen and build engaging and successful partnerships. Services include:

  • Sponsorship Education and Events

    • Trainings and briefings for staff, executive leadership, members and other key stakeholders and collaborators

    • Sponsor summit program development, agenda planning and hosting

    • Conference keynotes, presentations, workshops and panel moderating


  • Sponsorship Strategy Consulting

    • Industry and category trend analysis and capitalization

    • Competitive research insights

    • Partnership policies and guidelines

    • Sales plan, prospects and proposal review

    • Partner reporting and deliverables

    • Selection, activation and evaluation best practices

Content Marketing Services

Having pioneered thought leadership and content marketing in sponsorship, A-Mark puts its 30 years of experience to work helping a wide range of organizations grow their profile, reputations and business.

  • Thought Leadership Consulting

    • Establishing purpose, audience, objectives, priorities, key themes/messages, and KPIs for thought leadership and content marketing

    • Assessment of content format and delivery platform options


  • Content Marketing Execution

    • Ghostwriting, revising and editing original works for publication as blog and/or social media posts, opinion pieces, guest POV articles and other uses

    • Producing audio/video content for social media or owned channels and virtual meetings and events

Done right, sponsorships and partnerships are more relevant and engaging than any other type of marketing. But done right is the key.


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Jim is an acknowledged expert in the fields of sponsorship, event and sports marketing. He was instrumental in building pioneering sponsorship firm IEG into a global leader in industry data, information and consulting.


He has worked with organizations of many stripes to create strategic sponsorship programs focused on best practices in sponsorship assessment, selection, negotiation, contracting, valuation, activation and ROI measurement. A respected industry veteran, his network of contacts across sports and sponsorship—from rightsholders and brands to agencies, data and technology suppliers and beyond—is unparalleled.

As a sought-after thought leader, Jim is widely recognized for providing critical insights and education through trainings, appearances and publications. In addition to identifying key trends and delivering his unique perspective on the most important issues facing rightsholders and their commercial partners, he is recognized for identifying and developing strategies and concepts for securing, evaluating and optimizing partnerships now widely adopted by corporate, sports, entertainment and nonprofit marketers of all types and sizes.

Jim spent 30-plus years with IEG, including notable roles as chairman of the annual IEG Sponsorship Conference and author of IEG’s annual report and forecast of overall sponsorship spending, as well as director of its annual industry surveys.

A frequent media commentator and guest, Jim has been a featured speaker at hundreds of sports, entertainment and marketing conferences around the world.

Jim also is an adjunct lecturer in Northwestern University’s Master’s in Sports Administration program, where he teaches a course in sports sponsorship.

A New York native, he earned bachelor’s and master’s degrees in journalism from The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern

Building blocks to successfully securing sponsors: internal support, understanding partners’ business and objectives, and communicating your value proposition.




Jim Andrews’ latest video interviews with industry leaders, blog posts, news articles and other partnership-related information and resources.









Sponsorship and partnership professionals constitute a fascinating community that deserves specialized, curated content that serves the field’s unique purposes.




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Jim Andrews, Founder & CEO

T. 1.773.942.7443

E. jim@amarkps.com